Worried about the post-holiday doldrums affecting your small business? The best way to entice customers to stop and shop at your store during the winter is by completing a charming curb appeal update. Follow these three tips to give your commercial space an effective winter makeover.
1. Keep the Parking Areas Clear
No customer wants to stop and shop at a business with poorly maintained parking areas. In the winter, keeping your parking lot and walkways clear becomes even more important. It affects your property’s curb appeal, as well as its overall safety. Consult a professional service for deicing parking lots Washington to ensure that these areas are safe for your customers to use.
2. Make a Winter Garden
Plant life around a commercial space adds charm and appeal during any season. Remember that there are plants that thrive even during the winter months, including evergreen plants, holly and even blooming plants like winter jasmine and winter heath. If you have a dedicated greenspace to maintain, fill the area with these plants for attractive color that really pops on those gray winter days. If you don’t have a specified area to landscape, install planter boxes filled with evergreen plants near your main entries.
3. Add Outdoor Lighting
Since the days of winter are short, daylight is at a premium. Luckily, it’s easy to make your business more attractive to customers by updating your outdoor lighting strategy. In addition to lights in your parking areas, set up some spotlights around the exterior of your building to bathe the walls with light. Use fixtures that are compatible with 2700K LED bulbs to get the look of warm illumination and conserve energy at the same time.
Charm your customers on those cold, gray days by giving your business a curb appeal update. Follow the tips above and you’ll make your property attractive for new and existing customers alike.