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Issue No. 07 — Brooklyn, NY

Packaging that earns its place on the shelf — and in the soil.

InLeaf Design is a boutique studio building plant-forward brand systems and structural packaging for the next generation of conscious CPG. We work with founders who refuse to choose between the planet and the buyer's eye.

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From kickoff to retail-ready artwork in 7 weeks. FSC-certified substrates. Full carbon-offset manifest with every project.

A retail-ready compostable toothpaste tube photographed as a printed specimen on raw paper.
Hummingwell toothpaste tube · FSC-certified kraft · 2024

As featured in

  • Fast Company Brands to Watch, 2022
  • Dieline Best Sustainable Packaging, 2023
  • Packaging Digest Hummingwell tube feature
  • B Lab Certified B Corporation, 2021

Proof of craft, not vanity metrics — six years of compounded studio output, retail outcomes, and the editorial recognition that followed.

  • 140+ CPG brands designed since 2018
  • 62 Brands placed in 1,000+ retail doors within 12 months of launch
  • 4.96/5 Average client rating across 210+ projects on Clutch and Google
  • 2023 Dieline Awards · Best Sustainable Packaging, Emerging Brand

The studio

Two founders. Two career arcs in packaging and brand strategy. One studio in Brooklyn.

InLeaf was founded in 2018 by Lena Okafor, a former Coca-Cola packaging designer, and Marco Vidal, a former Pentagram brand strategist. They built the studio around a single observation: sustainability claims without shelf craft end up in the bin. Today an in-house team of 11 senior designers, structural engineers, and material scientists ships brand systems, structural packaging, and retail-ready artwork from a studio at 142 Wythe Avenue — every project delivered on FSC-certified substrates with a verified carbon-offset production manifest.

No outsourced junior work. Studio runs on 100% renewable energy. One percent of every invoice is donated to the Sustainable Packaging Coalition.

Read the studio story

Selected work, 2022–2024

Three retail-placed case studies from the studio's recent run.

Specimens from food, beverage, and beauty — each shipped on FSC-certified substrates and placed in 1,000+ doors within twelve months.

  1. Hummingwell compostable toothpaste tube presented as a printed specimen.
    FSC kraft · 2024

    Hummingwell — Compostable toothpaste tube

    Beauty & wellness · Dieline Awards winner

    A full structural redesign replacing a multi-laminate tube with a BPI Compostable mono-substrate, paired with a botanical identity now stocked at Sephora's Clean+Planet counters.

  2. A small amber glass beverage bottle with botanical paper label, styled as a printed specimen.
    Recycled glass · 2023

    Fieldglass Botanicals — Adaptogenic soda identity

    Beverage · Whole Foods Market, Erewhon

    A botanical wordmark and 12-SKU structural system for an adaptogenic soda line, designed to read clearly across shelf strips and endcap displays.

  3. A flat-bottom kraft paper pouch of breakfast muesli, styled as a printed specimen on stone.
    FSC kraft pouch · 2022

    Folk & Furrow — Regenerative oat muesli

    Food · Target's Circle A program

    A regenerative-grain identity and shelf-ready pouch system, including structural dielines, retail endcap artwork, and a color spec the in-house print team could hold to without drift.

See the full archive of 140+ brands

What the studio ships

Four capabilities, in-house from kickoff to retail-ready artwork.

Every engagement is staffed by senior practitioners and delivered with the material specs, certifications, and production manifest your retail buyer will ask for in the first meeting.

01

Brand identity systems

Wordmarks, type pairings, color, photography direction, and a written voice — built to scale from farmer's market to national CPG endcap without losing the studio's intent.

Strategy · Identity · Voice

02

Structural packaging

Bottles, tubes, pouches, cartons, blister and refill systems. Dielines engineered for FSC-certified substrates, BPI Compostable materials, and PCR content — with retail-ready artwork to match.

Dielines · Substrates · Composting specs

03

Retail artwork & production

Endcap layouts, shelf strips, shipper systems, and print-ready files produced by our in-house FSC-certified print partners in four cities — 14-day average lead time.

POS · Endcaps · Print management

04

Material sourcing & Leafline library

Vetted mills, substrate guidance, and access to Leafline — the studio's open-source structural packaging library, downloaded by 11,200+ designers worldwide. Three utility patents on compostable blister and refill systems.

Sourcing · Open library · Patents

Ready to brief the studio on a launch?

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