Real Estate Wholesaling: A Beginner’s Guide 101

Real estate wholesaling is a term frequently used in the world of real estate investing. It involves buying a property at a discounted price and then selling it to another investor or end-buyer at a higher price. Wholesaling is typically a quick process, and the wholesaler does not hold the property for an extended period. If you’re looking to invest in real estate and want to learn more about wholesaling, then this beginner’s guide is for you.

What is Real Estate Wholesaling?

A real estate wholesaler negotiates a deal to buy a property from an owner in distress, such as a pre-foreclosure, or from a motivated seller looking to sell their property quickly without the hassle of repairs, open houses, or showings. They aim to buy the property below the market value, ideally at a discount of at least 30%. The wholesaler then sells the property to an end-buyer, usually an investor or cash home buyer, at a higher price, which is typically less than market value.

How Does Real Estate Wholesaling Work?

Real estate wholesaling has a simple process that involves a few steps. Here’s how it works:

1. Find a Motivated Seller:

The first step is to find motivated sellers who want to sell their property quickly. You can use various marketing strategies, such as direct mail campaigns, bandit signs, social media, and networking with other investors.

2. Analyze the Property:

Once you find a motivated seller, you need to analyze the property to determine if it’s a good fit for wholesaling. Check if the property will need major repairs or if it’s in a desirable location for your end-buyer.

3. Make an Offer:

After analyzing the property, you can make an offer that’s below market value, but still profitable. If the seller accepts, you can sign a contract for the purchase.

4. Find an End-Buyer:

The next step is to find an end-buyer, either an investor or cash home buyer. You can use your network or real estate agent to find a buyer.

5. Set a Closing Date:

The final step is to set a closing date with your buyer, and once the transaction goes through, you can collect your fee.

What Are the Advantages of Real Estate Wholesaling?

Real estate wholesaling has several benefits, including:

1. Low Entry Cost:

Real estate wholesaling is an excellent option for beginners as it requires no down payment or credit score. You can start wholesaling as long as you have a good understanding of the market and the process.

2. Low-Risk Investment:

Wholesaling is a low-risk investment as you don’t hold the property for an extended period or need to come up with money for repairs.

3. High Potential Returns:

Wholesaling has high potential returns as you can earn a profit of 5-10% of the property’s value in just a few weeks or months.

4. Build Network:

Wholesaling is an excellent way to connect with other investors and develop a network that can help you in other real estate ventures.


Real estate wholesaling is an effective way to get started in the world of real estate investing. With low entry costs, low-risk investment, high potential returns, and a beginner-friendly process, it’s an attractive option for beginners. As with any investment, you need to conduct thorough research, develop a robust network, and stay up-to-date with market trends to be successful. By following the steps outlined in this guide, you can start your journey in real estate wholesaling today.